OnTheGo Official
A zero-calorie seasoning line, launched with its full range live from day one.
- Client
- OnTheGo
- Scope
- Design · Development · Launch
- Platform
- Shopify
- Live
- 23 January 2026
The whole range,
ready on
day one.
Three ways to buy.
One decision at a time.
OnTheGo launched a line of zero-calorie seasonings and needed a storefront that could carry the range from the first day: single jars, combination packs and larger saving sets.
The catch with launching a full range at once is that the product page turns into a spreadsheet. Our job was to keep every option available without ever making the customer feel like they were reading one.
Choose how much.
Then choose flavours.
The catalogue is structured around the three purchase modes rather than the individual SKUs. A visitor decides how much they want first, then which flavours, so the range reads as one simple decision followed by a fun one.
The words came with the build: home page, About and footer copy written alongside the design, with banners set up to carry the brand colour system through the store.
Launched,
not just built.
A storefront is not live until payments clear, the domain resolves and orders can actually ship. All of it was in place on 23 January 2026.
Payments
HitPay configured and tested end to end before go-live.
Domain
onthegoofficial.sg connected on launch day.
Right-sized plan
The Shopify plan was chosen with the client on expected order volume, not left on a default.
Fulfilment
SPX Express set up so orders ship from day one.
Copywriting
Home, About and footer copy written alongside the build.
Banners
Set up to carry the brand colour system across the store.
Theirs from
day one.
On completion, store ownership transferred to the client in full: the Shopify account, the domain and the payment configuration are all in their name, not held by us. If they ever wanted to walk away from us tomorrow, nothing would be stuck on our side.
What did stay with us is the part they asked us to keep: we continue to manage the brand's business email accounts.
From product line to live storefront, owned outright by the brand that sells it.