Luxxe Veer
Fine jewellery, built twice: a Shopify launch, a WordPress migration, and two years of content that kept the brand in feeds.
- Client
- Luxxe Veer
- Scope
- Design · Development · Content
- Platforms
- Shopify to WordPress
- Engagement
- Web · Content · Meta ads
Two builds.
Eighteen months apart.
One brand that
kept moving.
Luxxe Veer is a fine-jewellery brand. We have built their store twice: once on Shopify, then again on WordPress when the economics changed. In between and ever since, we have run the content and the ads that keep the brand in front of people.
The original store.
Brand system
Logo, a navy-and-gold theme matched to the product photography, hero banners, and custom Contact, Our Story and jewellery-care pages.
Store structure
Collections organised around an elemental theme rather than plain product categories, so browsing feels like the brand.
Payments
Shopify Payments onboarded end to end, including business verification and bank payout setup.
The experience stayed.
The platform changed.
The brand moved off Shopify onto WordPress and WooCommerce. The rebuild was like-for-like by design: the customer-facing experience stayed recognisable while everything underneath changed completely.
The riskiest part was the domain. It sat on GoDaddy but was managed through Shopify, so the transfer had to move both registrar and DNS without dropping the live site. WooPayments on Stripe replaced Shopify Payments.
Live · 19 November 2025
From an idea
to an enquiry.
Two additions came with the rebuild: a custom-jewellery enquiry form for commissioned pieces, and a ring-settings experience for engagement customers, who browse by setting rather than by finished product. A custom diamond ring now starts as a form, not a phone call.
The site launched.
The brand kept
speaking.
Luxxe Veer has been on a content and ads retainer since the first build. The mix of organic content and Meta campaigns has brought in more than 1,000 leads in three months, and a recent run of videos went viral, putting the brand in front of audiences no ad budget was paying for.
Monthly reels, carousels and images built around gem-of-the- month and birthstone themes, custom-ring explainer series, caption and hashtag writing, DM and comment management, product photography and videography, and the campaigns behind them.
Organic + paid · One strategy
“Dubient Designs has been instrumental in growing our brand online. From building our Shopify website to managing our social media strategy, they've delivered real results. Through targeted content and promotional campaigns, we've seen a significant increase in customer inquiries and high-quality leads.”
One partner, from the first build to every post after it.