Guardian Angel
A redesign with one rule: change everything visitors see, and nothing Google ranks.
- Client
- Guardian Angel Employment Agency
- Scope
- Design · Development
- Role
- Design, on a shared team
- Constraint
- SEO preserved
Called in last,
with one job.
Five designers. An SEO team.
And a site that still looked dated.
Guardian Angel is a maid agency that also recruits helpers directly from Indonesia, running both sides of the pipeline at once. By the time we joined, the project already had a team of five designers and SEO specialists deep in their work.
We were brought in late, with a single mandate: make the site beautiful without disturbing anything the SEO team had built. In an industry where most agency websites look a decade old, that was both the challenge and the opportunity.
Same pages.
Different site.
The structure underneath barely moved, because it wasn't allowed to. Everything a visitor actually experiences did.
The About page
A story you explore,
not skim.
Agency About pages are usually a wall of text. This one was rebuilt with interactive content: the company's story unfolds through sections that open and respond as you move, turning a page most visitors skip into one they stay on.
guardianangels.sg/about
Redesign,
without touching
the engine.
Working around live SEO is like renovating a shop without closing it. Every change had to earn its place twice: once with the eye, once with the crawler.
The look
A modern visual language across every page of an industry that rarely redesigns.
The structure
Content reorganised into a clean hierarchy that Google reads as easily as people do.
The words
Copy simplified so a family choosing an agency and a crawler indexing a page both get it.
The guardrail
Every change checked against the SEO work already in flight. Nothing overwritten.
In an industry of dated websites, Guardian Angel now looks like the exception. The owners loved it.